Maximizing relevance is a key component when it comes to distributing valuable search results. These can include keywords that help assist individuals with their experience and guiding them in the right direction to bring traffic into the website. Some keywords that can be used in relation to my blog would be different key elements that are related to fashion such as jackets, shoes, tops, pants, etc. Therefore, it is important to properly setup an easy access webpage that is formatted in an easy-to-use way for individuals to achieve a successful experience. In order to maximize the webpage’s relevance numbers the most, it is a key strategy to place the search phrase where the most important locations are found for example, the header. As far as URL goes, it also plays a major role when it comes to the relevance in a webpage. Your URL should display a key idea as to what your webpage offers. My webpage’s URL specifically has the word “fashion” inserted into it. Internet users are therefore able to gain a basic idea of what the webpage is going to be about. The title tag is a key component when it comes to navigating through the webpage. Since this also relates to the relevance of the webpage, it should also include some type of keyword phrase that is inserted into the title tag.
When forming main content to your page, it is important to give a clear description of what the webpage is going to mainly be about. One must not overuse key ideas in the main content page because the user may then start to become irritated, this is known as “keyword stuffing”. This concept plays a negative role in regards to the SEO. It is also found that images can also help viewers gain a stronger understanding of what the content is on the webpage as well as higher rankings in image search, which will therefore result in an increase of website traffic.
By placing the relevant keywords in different areas on the webpage that are easily accessible to many individuals it will help with website traffic and provide more easy-to-use platforms as well. It is important to chose not one, but many different types of keyword phrases to target for improvement. The four factors consist of: 1) relevance 2) traffic 3) competition 4) current ranking. The keyword “fashion” is displayed multiple times on my blog post, as well as hyperlinks so when reading, it is an easy access spot for people to reach other areas on the webpage the correct way.
Google keyword planner plays a significant role as well when it comes to analyzing the webpages data, it helps examine search volume data. Fashion is a VERY large and broad topic as well. So as far as competition goes, hundreds of websites are already targeting a new search phrase. A strategy to inform you on your competition, it is key to search the keyword and discover what comes up such as the website’s meanings. It is important to have these search engines so that individuals are able to navigate easily through the new technological world. 
